Star eyes ad sales of Rs1,800 crore from IPL 11
Star eyes ad sales of Rs1,800 crore from IPL 11
With six months to go for the 11th season of the Indian Premier League (IPL), the new rights holder, Star India, has started working on its go-to-market strategy.
The Rupert Murdoch-owned company, which acquired the global media rights of the league for an eye-popping 16,347.5 crore, is looking at garnering close to 1,500 crore from television ad sales and about 200-300 crore from advertising on Hotstar, its video-on-demand service.
In the previous season, the incumbent ..
Industry and company sources have informed ET that Star India has altered the sales structure and a project focused ad revenue team has been nominated. Helmed by two vice presidents — Atul Gandhi and Vaibhav Goyal — the team will have 6-8 managers. This team is empowered and will be responsible for the IPL-related ad sales
With six months to go for the 11th season of the Indian Premier League (IPL), the new rights holder, Star India, has started working on its go-to-market strategy.
The Rupert Murdoch-owned company, which acquired the global media rights of the league for an eye-popping 16,347.5 crore, is looking at garnering close to 1,500 crore from television ad sales and about 200-300 crore from advertising on Hotstar, its video-on-demand service.
In the previous season, the incumbent ..
Industry and company sources have informed ET that Star India has altered the sales structure and a project focused ad revenue team has been nominated. Helmed by two vice presidents — Atul Gandhi and Vaibhav Goyal — the team will have 6-8 managers. This team is empowered and will be responsible for the IPL-related ad sales
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